Tap
Hold a compatible phone near the tag to use its built-in NFC connection.
Bookcliff Smart NFC Pet ID Tags
The personalized tag on your pet's collar opens a mobile Pet Finder Profile, giving a finder quick ways to call or text the right person.
Available now. Personalized, prepared, and connected to your pet's profile before it arrives.

Finn's profileCall or textPhysical tagOn your pet's collar
→NFC tap or QR scanTwo simple ways in
→Pet Finder ProfileCall or text the owner
Tap. Scan. Connect.
NFC provides convenient tap access, while the QR code is a universal visual backup. Both open the same permanent profile and its configured contact options.
Hold a compatible phone near the tag to use its built-in NFC connection.
Open a modern phone camera and point it at the visible QR code.
Open the mobile-friendly profile and use the available owner contact actions.
What a finder sees
The profile is designed for quick, practical action. Information appears only when it has been configured and enabled.
Pet name and owner-added photoA clear introduction after the owner adds their pet's photo through My Pets.
Call or text the ownerDirect contact actions for the primary person.
Backup contactAdditional contact help when it has been configured.
Helpful finder detailsImportant notes, plus optional details like breed, age, microchip and veterinarian information when useful.
What the owner gets
Included with your tag
Your NFC tap and QR code share one permanent profile destination. The essential finder and profile experience does not require a recurring subscription.
Finders open the profile in their phone browser. Owners use secure access for supported updates.
Update supported contact information, finder notes, and other pet details without replacing the tag.
After setup, sign in to My Pets to securely add your pet's first photo and replace it anytime.
From order to collar
Order your Pet Tag.Submit your pet, contact, and color details through our secure order form.
Bookcliff confirms the details.Bookcliff coordinates the required pet information, payment, and fulfillment details.
Your tag and profile are prepared.Bookcliff personalizes the tag and programs the NFC and QR destination.
Your tag arrives ready to use.The permanent profile is connected, and My Pets gives you private access to add the first photo, replace it later, and edit supported profile details.
Seven color choices
FAQ
No. A compatible phone can use NFC, and any modern phone camera can scan the QR code. The profile opens in the phone's browser.
They tap or scan the tag, open the mobile-friendly pet profile, and use the configured call or text actions to reach an owner or backup contact.
Yes. Secure owner access supports updates to contact information, finder notes, and other supported pet details. The permanent profile destination stays the same.
Yes. After setup, sign in to your private My Pets account to securely add your pet's first photo or replace it later. Your permanent pet profile and tag destination stay the same.
No recurring subscription is required for essential finder and profile functionality.
The finder can scan the visible QR code with a modern phone camera instead.
Yes. NFC and QR both lead to the same permanent pet profile.
The current Standard PETG tag is approximately 36 × 44 × 3.6 mm.
Choose from Black, Gray, Dark Beige, Pine Green, White, Misty Blue, or Red. The operational order form shows the current production choices.
Personalized · NFC + QR · Profile included
Personalized Bookcliff Pet ID Tag $29.99Available Now